Myro is deodorant elevated into an everyday commodity that shines with pride in your bathroom— a DTC favorite that also stands out on a saturated retail shelf. From inception, it was designed to appeal to its customer and drive results online and in store. Enter retail exclusive case colors & mood-inspiring scents, responsible packaging solutions adapted to meet requirements and a Target end-cap at that… Myro is the first design-forward, clean and refillable deo-system to make shopping for deodorant customized, guilt free—even fun.

Creative Lead: Yael Eisele
Agency: Deerfield
Deliverables: Brand strategy / Naming / Creative Direction + Branding/ Brand Voice, Naming & Copy / Product Development + Design / Retail Packaging / Sustainability Consulting / Art Direction + Photography / Retail Displays / In-store Marketing / Web Design / Social Media / Email Marketing / Advertising