Inspired by the sun-bleached brights of Sarah Magid’s SoCal childhood, the geometry of New York’s skyline, vintage prints, and the designer’s contagious laughter—Yael created a jewelry brand with verve.

Defining a sensibility between flamboyant and classic, her art direction set the seasonal stage for Sarah’s bold designs. Chic and cheeky, the images are an homage to the ever stylish women of New York City, including some iconic muses: Frida Kahlo, Diana Vreeland, Iris Apfel. Or, as Sarah puts it, "smart women who love to pile it on."

Creative Director: Yael Eisele
Photography: Aaron Dyer
Agency: Deerfield
Deliverables: Logo Design + Branding / Packaging Design / Marketing Collateral & Look Books / Art Direction + Photography / Casting / Styling / Post production