Tend Greenpoint, started out as a small space gardening shop on a mission to become a neighborhood staple and source of local pride. Combining iconic and vintage cues from Greenpoint, Brooklyn and ephemera from the owners grandparents’ upstate business, Yael collaged together a charming and versatile brand package for the flagship store.

Creative Director: Yael Eisele
Agency: Deerfield
Deliverables: Branding, Signage, Collateral Design, Copy